• I make enterprise tasks delightful.

      Are you looking for an experienced UX designer for B2B SaaS and enterprise applications? If so read on.

    • How I Work

      Establishing design flow, trust and work cadence with developers yields results.

      1

      Discovery & Strategy

      From ethnographic observation to depth interviews to surveys, backlog requests, analytics and competitor research, identifying user needs is my first goal.

      2

      Brainstorm & Ideate

      Whiteboarding or design studios with business and devs, then pencil sketches are often done to kick off the design process and create team ownership of my design.

      3

      Flows or Wireframes

      Screen flow diagrams or wireframes are done to show developers exactly the flow intended if needed, and to work through tech issues that could affect the design.

      4

      Design in Sketch

      I design in Sketch using a Material-based style and components to reuse for rapid prototyping. inVision, Sketch Cloud, Avocode or Figma can deliver details to devs.

      5

      Create inVision Prototype

      Ideally, every design has an accompanying prototype for a design review with the team. Prototype links are added to their work tickets for constant reference.

      6

      Team Completion

      It's not enough to hand off designs to a developer. I make myself constantly available to my team for questions or changes. I also approve UI changes before pushed live.

    • Recent Work

      I do end-to-end UX/UI for B2B SaaS and make enterprise apps. enjoyable to use


      Click on each case study to see process detail and product examples. Older work is online at freshid.com

      Redesigning Avalon

      A SaaS platform for threat analysis

      As Lead UX Designer at King & Union for 18 months, my role was to transform the legacy app into one that would onboard analysts more quickly and make Avalon more competitive. Both goals were achieved.

      The Avalon Marketplace

      Creating an industry disrupting feature

      The patent pending Avalon Marketplace is an industry disruptor that offers fractional data sales plus deep insight into how data is used by analysts, so companies can fine-tune budgeting and discover effective vendors.

      Home Depot

      Giving Contact Center agents what they need

      As a contractor for 9 months at Home Depot in Atlanta, I had the pleasure of serving the contact center agents, doing custom design on top of Salesforce and a ton of user observation, which is one of my favorite things.

      Warm Commerce

      A SaaS marketplace for supply chain built on Salesforce

      Warm Commerce is a two-sided marketplace for finding supply chain vendors with the power of Salesforce beneath the custom design. This was an MVP product and I also created marketing assets and the website.

      e2Log (online soon)

      A SaaS marketplace for oversized cargo delivery

      An interesting problem exists in the oversized cargo industry (think big oil operations moving from one country to another.) I gave usability analysis and a visual upgrade to this already designed MVP application.

    • Why hire me?

      These 1-2 minute videos I shared on Linked In will give you a glimpse of what it's like to work with me.

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