I had some goals, aside from just increasing the usability of the app, when I was hired to work on Avalon the first was to get users on the platform – they had been struggling with that despite having a phenomenal, sharp sales team. Avalon needed some technical changes made and it was not as appealing at a a glance as it could have been. Post-launch at RSAC with this new design we began to see results when multiple intelligence teams from major Fortune 1000 companies wanted to see if they could replace our competitor, an industry standard, with Avalon. We closed multiple POC deals.
Unseating that key competitor was also my personal goal. That application has some graphing advantages but does not offer the same ability to collaborate with others that we did, but they are older and entrenched in the space. So to hear over and over that a brand wanted to see if they could make the switch to Avalon was personally satisfying – if you can't unseat another app so widely used it is hard to gain traction.
Partners really liked the new design and we had elevated them on our website with new product integration pages, in campaigns and also in the app so the difference was tangible. This was important for new partnership deals as well as crafting co-branded opportunities with our biggest partners.
Review the Avalon Marketplace to see how we turned traditional partnerships into an industry disruptor.